Home > CopyREwriting, Copywriting > Dear Axe: Stick To a Short Headline and a Hot Girl Straddling an Average Looking Dude. “It’s a forumula, and it works!”

Dear Axe: Stick To a Short Headline and a Hot Girl Straddling an Average Looking Dude. “It’s a forumula, and it works!”

July 5, 2009 Mike Leave a comment Go to comments

Leather factsheet.

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  1. katydid10
    July 5, 2009 at 1:24 pm | #1
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    My 10-year-old nephew uses Axe. Granted, I don’t think it’s the leather flavor, but he does use it. And like you said, he still can’t read that great. I can, and unfortunately just wasted a few minutes of my life reading this ad. Jeremy Dawson and Chad Petree are tools. I’m hoping that’s what I was supposed to learn.

    Not even in the same league as the back of the “Honey Bunches of Oats” box.

    Oh, and PS: They let the leather guy into the club because they were afraid otherwise he’d kill them. Not because he’s badass. Tools.

    • Mike
      July 5, 2009 at 2:16 pm | #2
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      Actually, I was just hoping to help you to not feel so old. See, now you know who Jeremy Dawson and Chad Petree are! You’re welcome.